The Finnish mark decided to support Nordic skiing of French Ski Association and extended sponsorships with champions such as Vittoz, Perrillat, Darragon, Jay or Fourcade.
One Way Finnish brand wants to activate visibility and strengthen its image and signed four year partnership witn the French Ski Federation (FFS).
One Way becomes the official supplier of textile and footwear for French Nordic skiing. All skiers, biathletes, jumpers and Nordic combineres will be equipped with One Way garments from the upcoming season until at least until the Olympic Games in Sochi in 2014.
Vincent Vittoz, one of the best skiers in the world, has also chosen One Way poles and gloves similar as Cyril Miranda. Karine Philippot, Aurore Jean (Cuinet) and Celia Bourgeois use s One Way poles.
Contributed by ski-nordique.net, Mirko Hominal
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