The Norwegian sports brand Swix is the new title sponsor of Ski Classics. The long distance ski championship is from now on called Swix Ski Classics.
Swix Ski Classics is the long distance ski championships, consisting of six of the most prestigious ski events in the world: Jizerská Padesatká in Czech Republic, Marcialonga in Italy, König Ludwig Lauf in Germany, Vasaloppet in Sweden, Birkebeinerrennet in Norway and the Swix Ski Classics Final in Sweden (venue to be announces shortly), all 50 km or more and open for professional as well as amateur skiers.
The interest in long distance skiing is growing continuously and many of the races in Europe are fully booked just a few days after the registration begins. Swix Ski Classics is broadcasted on TV in several countries and many professional skiers have transferred from World Cup skiing to long distance races.
"The Swix Ski Classics is an impressive initiative from the key players in cross country skiing to build an exciting new platform for long distance cross country racing. This will grow the cross country skiing industry and we want to be a part of this," states Ulf Bjerknes, CEO of Swix Sport Group.
Ski Classics is very pleased to start this new cooperation with Swix, a market leading company with over 60 years of experience in segments such as ski wax, ski poles and clothing.
"Swix is prestigious and traditional, but yet innovative and creative at the same time. This agreement will for sure develop Ski Classics and I can hardly wait to get started with this season’s first Swix Ski Classics race Jizerská Padesatká in the Czech Republic," says David Nilsson, CEO of Ski Classics AB.
Swix Ski Classics is an exciting cooperation, which will include professional teams as well as amateur skiers. It is definitely a big opportunity for the partners to reach the final consumers and to develop an interest and commitment to long distance skiing.
"We have worked hard in order to find the best suitable title sponsor, and with Swix we have succeeded. Swix Ski Classics has also several other solutions for sponsors, one of them is in the title, “Swix Ski Classics powered by [company name]”," David Nilsson says.
Swix Ski Classics 2013
Event 1: Jizerská Padesatká Czech Republic January 13th, 2013
Event 2: Marcialonga Italy January, 27th, 2013
Event 3: König Ludwig Lauf Germany February 3rd, 2013
Event 4: Vasaloppet Sweden March 3rd, 2013
Event 5: Birkebeinerrennet Norway March 16th, 2013
Event 6: Swix Ski Classics Final Sweden March 23rd, 2013
Press Release Ski Classics
