For the coming season of 2011 we will present a Swedish based team, formed around some of the top Swedish skiers in order to challenge the existing Norwegian teams in competition as well as in publicity.
To mention two of the skiers; Oskar Svärd was in 2010 the best male competitor in the 4 Ski Classics events, winning both Marcialonga and Jizerská Padesatka, in addition he has a fantastic history with the 3 Vasaloppet victories standing out. Jenny Hansson won the FIS Marathon cup 2009 and 2010 thereby established as the best female long distance skier in the world.
Becoming partner to a team creates more media value than the sum of each skier individually, also it eliminates the risks of a single skier become injured or for other reasons performing not as planned. The team will be branded not only in the race pictures but also in TV graphics and TV interviews. In addition the team will take part in different media campaigns creating recognition for the team and focusing on its sport values.
The team will of course adapt its strategies in a dialogue with the title partner, such as adding new skiers with nationalities of interest for the main partner or creating specific programs of interest for the partner, and in the business of the partner's interest.
The main goal for the team is to become the world´s leading team in long Distance cross country skiing.
Contributed by Worldloppet.com
