Premium Sponsor FIS Cross-Country World Cup
BMW lines up as a Premium Partner of the FIS Cross-Country World Cup presented by Viessmann and the Viessmann FIS Tour de Ski performance by Craft. Spectators will be given the opportunity to experience the unique qualities of BMW cars at close hand.
Apart from the classic means of communication such as banners and branding on the start, finish and intermediate buildings, the BMW logo will feature on the shirts of the athletes at selected Viessmann FIS Tour de Ski performance by Craft events.
“Interest in cross-country skiing has grown continuously in recent years. We want to allow our customers to experience these fascinating events first hand. We are convinced that the FIS Cross-Country World Cup presented by Viessmann provides us with an attractive platform to do this,” says Karsten Engel, Vice President Sales Germany BMW Group.